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Are you a content creator in Nigeria looking to monetize your online effort? Then, this article on how to make money on social media is for you as we will explore various ways to turn your passion for creating social media content into a profitable venture.

Content creation is currently the new gold for social media users in Nigeria and worldwide. Various social media platforms like Instagram, TikTok, and YouTube enable content creators in Nigeria to make money while they enjoy what they do.

Some popular methods include sponsored posts, affiliate marketing, YouTube monetization, and selling digital products and merchandise. And below is how to make money on a social media platform like Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.

1. Facebook

Although Facebook isn’t the first social media platform currently, it is the biggest social media with over 2.91 billion active users monthly, and 72% are active daily. In addition, Facebook allows content creators to monetize their content in different ways.

In addition to providing a way for people to connect with friends and family, Facebook also offers businesses and organizations a way to connect with their customers and promote their products and services.

4 ways to make money on Facebook as a content creator

If you are a blogger, then you will like this. You can include ads in the article so that these ads can help you to generate revenue. You can even use Facebook to place ads within your instant article automatically. 

Although Facebook just released a statement that from April 2023, instant articles will no longer be available. 

2. Content creators can make money through subscriptions.

You can earn money from your followers or loved ones through a monthly subscription. Create content that will help your audience to connect with you deeply. With this, you can earn consistent and unpredictable money from your followers by offering exclusive content or perks to viewers who pay for a subscription.

3. Brand collaboration

As a content creator, you can collaborate with different brands and publish their content on your page to make money. Sometimes you don’t even have to be the one to create the content; the brands will provide you with the content. 

4. Through live videos

You can earn money through live videos. During live videos, fans can send you stars and virtual gifts as a token of appreciation for our content.

2. Instagram 

Instagram is one of the biggest social media platforms, with over 2 billion users. Instagram strongly focuses on visual content, making it popular among photographers, artists, and influencers.

It provides content creators the opportunity to earn money for their work. Here you will learn several ways to make money on Instagram as a content creator.

3 ways to make money on Instagram as a content creator

1. Paid partnership with brands

If you have huge followers, you can share branded products and services with your followers, and as you grow, you can earn money. 

2. Go live and get paid through Badges. 

As content creators, people can buy badges to show their support when you go live. To use this feature, ensure you check your eligibility. One of the requirements is that you must have up to 10,000 followers. 

Still, this feature is only available for Nigerian content creators in the UK, France, Spain, Italy, Germany, Japan, Australia, Turkey, Brazil, and Mexico. But then it is currently invite-only for now. To check your status go to Settings > Creator > Badges to check your invite status.`

Brands and businesses will approach you with deals when you have built a huge community for yourself as a content creator. You can become an ambassador, or you publish their sponsored post.

4. Selling digital products

You can create and sell courses, ebooks, and other digital products to your followers. This will make you some extra money. You don’t need to be an expert to create any digital products, as there are many free platforms where you can do this. A good example of this is Canva.

So get creative with your content and start earning today.

There are other ways to earn money on Instagram, but they are available for creators in the U.S., U.K., and Canada. 

3. YouTube

Nigerian content creators have much to benefit from YouTube as the largest search engine and social media platform paying creators for their work. There are many ways to earn money on YouTube. The good thing is that they are all available for Nigerian creators, unlike Facebook and Instagram, which have some of their earning features restricted for many in Nigeria and other countries.

6 ways to earn money on YouTube as a content creator.

You first want to write to YouTube to be accepted in the YouTube Partner Program and ensure you follow all their monetization rules.

1. Advertising revenue

You can make money from Watch Page ads and shorts feeds ads by creating YouTube advertiser-friendly content. You must also be 18 years old or have a handler up to 18 years old.

The amount YouTube pays content creators per view depends on several factors, including the advertiser, the content creator’s monetization settings, and the viewer’s location. On average, YouTube pays content creators $0.01 to $0.03 per view, but this amount can increase or decrease based on the abovementioned factors.

2. Channel memberships

Here, your viewers can make a monthly payment to join your channel. In return, those who joined can get members-only perks like badges, emojis, and many other valuables. It’s different from being a subscriber, as no one pays to subscribe, but viewers can pay to join.  

3. Shopping 

The shopping feature lets creators promote their products and services in your videos and live streams. You can also feature other brands’ products in your live streams, shorts, and videos.

. Super Chat & Super Stickers

Super Chat & Super Stickers create a fun connection between the fans and the creators during live chat. During the live chat, your viewers can buy Super Stickers to see an animated image on your screen, and paying for Super Chats helps highlight the viewer’s message during the live chat.

5. Super Thanks

With Super Thanks, you can earn money when your viewers appreciate your great content. On your Watch page of a video, viewers can purchase fun animation known as Super Thanks. 

6. YouTube Premium revenue

If viewers of the premium plan watch your video, you can earn some money as a content creator.

4. TikTok

TikTok has a significant market worldwide. It is a social media platform that allows users to create and share short videos, usually set to music. It ranks as the 6th most-used social media platform today, with about 1 billion active users. The platform’s most popular content includes lip-syncing, comedy skits, dances, and other creative videos.

Many people are already making some bucks from TikTok, but if you are just getting started and want to know how you can make money on Tiktok as a Nigerian creator, this article is just for you.

Although the TikTok creators fund is only available for creators in U.S., UK, Germany, Italy, France, and Spain, there are still other ways content creators in Nigeria can make fantastic money from TikTok. Let’s see.

5 ways to make money on TikTok

1. Partnership with a brand(s)

You can partner with brands to make sponsored content for their businesses. As a content creator, all you need to do is create video content about the brand’s products or services. For example, you can make a video about online invoicing software and how it will help customers make payments faster.

Many brands will be happy to collaborate with you if you have the right audience for their business. 

2. You can sell your products.

You can use your platform to promote your products or services for free if you have other businesses. And because you have followers who like your content, they will be excited to patronize you and even refer people to you. And even if you don’t have any side business, you can start one today and watch it grow. 

This is why you also need to create the kind of content that will help you earn trust and credibility from your audience. 

3. You can collect ‘tips’ from your fans.

There are tipping platforms that allow fans to tip their favorite creators. They can tip you any amount of money. An excellent example of a tipping platform is Tipeee.

Your audience can also choose to buy you coffee. But this doesn’t mean buying you a coffee; it is money. Your money can be transferred to you via online banking or PayPal. So,  buy me coffee is a good platform that enables this tipping for creators.

4. Set up a Patreon account

As a creator, you can create exclusive content and set up a Patreon account so your fans can subscribe for membership. With this, you can earn money and use TikTok to promote sign-ups.

5. Grow and sell Accounts

If you are creative, you can quickly grow a TikTok account and sell it. To make it easy, it is better to focus on niche topics so that you can sell them quickly. Also, the buyer will find it more useful. There are platforms where you can sell TikTok accounts with active followers, like  123accsAccfarm, and Fameswap.

5. LinkedIn

LinkedIn is another social media platform that offers creators a chance to earn money from their creativity. It is a social media platform focused on professional networking and career development with over 740 million registered users worldwide.

LinkedIn has a robust advertising platform, allowing businesses to reach a professional audience and promote their products and services.

4 ways to earn money on LinkedIn

1. Sell your products or services

You can strategically promote your products and services on your page when you have built the right audience for your brand. Remember, you must be consistent on LinkedIn to grow your active audience.

You can join relevant groups on LinkedIn to share your products and services.

2. You can friend a job or gig

You can find people who will need your services or your products on LinkedIn. You can apply for a posted job or reach out directly to people and companies needing your services.

Ensure that your business profile highlights the necessary skills for the job, products, or services you pitch to people. In other words, optimize your profile.

3. Through affiliate links

As a Nigeria creator, look out for businesses that give referral bonuses to people who promote their brands. Find out all their requirements and make a post that will align with the brand you are referring people to, and in return, when they carry out the required action through your link, you will earn a commission.

4. Through sponsored posts

When you build an active audience on LinkedIn as a creator, many brands will reach out to you to promote their businesses. Most times, the brands will give you a customized post for promotion. Sometimes, they will leave you to create the post yourself, whichever one puts in your creativity cap, and give it your best shot so that other brands will also reach out to you.

6. Twitter 

Twitter is a social network that has over 300 million monthly active users. So it is lucrative for content creators. It allows users to share short messages, called tweets, of up to 280 characters.

As a content creator, if you truly want to learn how to make money on social media then, you must not exclude Twitter as you dont need to struggle too much to create content. Just know how to write strongly write to convice people.

5 ways to make money on Twitter

1. Sponsored tweets 

If you are a popular creator on Twitter, it means you have lots of followers and active engagement. Some people look for known creators to talk about a topic by making it viral. Or they may want you to help promote their products and services.

All you need to do is to make a sponsored tweet or create a post on the given assignment for your followers to engage and make it viral. With this, you can make some cool money.

2. Through affiliate links

Affiliate marketing or links works by referral. You refer someone somewhere to carry out an action, and if they successfully do that, you get paid.

This is how it works; let’s say you create content on household items; you can add affiliate links to your bio so that your followers can click on it.

As a creator, you must sign up with secured affiliate networks like Jumia affiliateKonga affiliate, and amazon affiliate. Follow the instructions and, upon successful completion, add the link to your bio. So your fans can purchase, sign up or engage with the brands. You get a commission when someone carries out a successful action through your link. 

3. Paid partnership

To make money on Twitter as a creator, you need to have a hot and engaging page. So if you aim to get the brand endorsement, you need some serious strategies to set up apart. 

When you have an outstanding page that people know, many brands will contact you for partnership or endorsement. With this, you need to influence the business and make your followers see reasons they should trust and patronize the brand. The money that comes with brand deals is mouth-watering.

4. Market your products or services

It would be best if you were everywhere and doing the right things to profit from content creation. 

You can use your Twitter platform to promote your products and services if you have other things going on. For example, you can run Twitter ads sometimes to enable more visibility and awareness. But, of course, this will always bring you some money if you do it the way.


Making money on social media as a content creator is a feasible and potentially lucrative career path. By understanding the different monetization options listed above, such as sponsored posts, affiliate marketing, merchandise sales, and building a strong and engaged audience, you can turn your passion for creating content into a profitable business. 

Remember always in your journey to learn how to make money on social media to be authentic to your brand and to stay up-to-date with the latest trends and best practices in the industry. With hard work and dedication, the possibilities are endless.

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